Color Cosmetics

Taste Beauty's Felicia the Flamingo

Color Cosmetics

Sephora Targets Millennials, Gen Z With Lip-Balm Launch

Taste Beauty has crafted Felicia the Flamingo for the specialty beauty chain, based off the “bye Felicia” meme.

clock 16hAllison Collins

Lakme products.

Color Cosmetics

Premiumization and Natural Cosmetics Trends Shift the Market for Lakmé

The Indian makeup giant makes a statement with argan-oil-infused lipsticks.

clock April 23, 2017Mayu Saini

Rimmel Cara Delevingne

Color Cosmetics

Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad

Advertising watchdog called the image of Delevingne’s lush lashes ‘misleading.’

clock April 19, 2017Lorelei Marfil

Color Cosmetics

Rimmel London Gets Edgy With New Brand Identity Campaign

Rimmel London’s ambassadors and newly named influencers launch the social effort.

clock April 17, 2017Faye Brookman

A screenshot of the Estée Lauder and YouCam Makeup app

Color Cosmetics

Estée Lauder Teams With YouCam Makeup in the U.K.

Using an augmented-reality and mapping technology, the app offers shoppers a digitally enhanced way of testing Estée Lauder’s new Pure Color Love lipstick.

clock April 12, 2017Lorelei Marfil

Color Cosmetics

Speed Is Key to Retail Success, Says E.l.f. Beauty President John Bailey

The beauty company can bring products to market in as little as 20 weeks.

clock April 10, 2017Allison Collins

Color Cosmetics

MAC x Ms Min Bows in Shanghai

MAC Cosmetics’ latest Chinese designer collaboration launches in conjunction with the start of Shanghai Fashion Week.

clock April 7, 2017Casey Hall

Deck of Scarlet palette

Color Cosmetics

Deck of Scarlet Shows Its Hand in the U.K.

Millennials and Gen X ignite growth of curated palette subscription service.

clock April 5, 2017Faye Brookman

Nip + Fab's new makeup range

Color Cosmetics

Nip + Fab Unveils Makeup Range in U.K.

The ethos of the makeup range is similar to that of the skin-care one, offering mass-market shoppers beauty products at an accessible price point.

clock April 4, 2017Lorelei Marfil

Australian natural colour line Inika Organic

Color Cosmetics

Australia’s Inika Organic Eyes U.S. Expansion

The organic cosmetic line aims to be in 150-200 U.S. doors by the end of 2017.

clock March 28, 2017Patty Huntington

Color Dip from RCM

Color Cosmetics

Color Dip: The Newest At-Home Manicure Trend

At-home gels added sales to retail doors. Can Color Dip do the same?

clock March 24, 2017Faye Brookman

Pat McGrath

Color Cosmetics

Pat McGrath Launches Outer Space-Inspired Eye Kits

McGrath’s Dark Star 006will be launched April 11 at noon.

clock March 21, 2017Allison Collins

Nudestix's campaign image to support the launch of Nudies All Over Face Glow.

Color Cosmetics

Nudestix’s Year of China, Retail Expansion

The brand will enter 100 Sephora stores in China and triple overall distribution.

clock March 21, 2017Rachel Strugatz

James Gager.

Color Cosmetics

James Gager to Step Down at MAC, Toni Lakis Takes Creative Reins

Gager will take on a more executive role within the Estée Lauder Cos.

clock March 14, 2017Rachel Strugatz

E.l.f. Cosmetics will live-stream from SXSW.

Color Cosmetics

E.l.f. Cosmetics Plans Big Impact With Live-stream From SXSW

E.l.f. will partner with YouCam for live-streaming from the popular festival.

clock March 10, 2017Faye Brookman

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