Color Cosmetics

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Color Cosmetics

Lauder’s Parental Leave Policy Proves Big Beauty Can Be Millennial-Friendly

In the race to retain talent, the Estée Lauder Cos. Inc. is incentivizing employees with expanded benefits that break ground in corporate beauty.

clock 16hEllen Thomas

ELITE MIRROR, 10SET, PALMS, DEMIS, VANITY SHELF, WEBSITE

Color Cosmetics

Artis Unveils Next-generation Makeup Brushes

Makeup brushes were once thought of as a commodity until Artis raised the bar and consumers saw results. The company has sold over one million brushes.

clock April 25, 2018Faye Brookman

The scene at Beautycon.

Color Cosmetics

Beautycon New York Promotes Inclusivity, Hints at Future Retail Plans

The festival will expand to pop-up retailing and commerce in 2019.

clock April 25, 2018Ellen Thomas

Color Cosmetics

Mally Beauty Partners With RuPaul for Capsule Collection

The first collaboration for the brand, founder Mally Roncal and RuPaul are teaming up for a color cosmetics capsule collection.

clock April 20, 2018Layla Ilchi

Karlie Kloss in her first campaign for Estée Lauder.

Color Cosmetics

EXCLUSIVE: Karlie Kloss’ Lauder Deal Goes Deeper Than Typical Partnership

Her own product line is not out of the question.

clock April 19, 2018Ellen Thomas

The new lines debuting at Target.

Color Cosmetics

Target Offers a Hue for Every Beauty Shopper

Target was a pioneer in multicultural hair care, now the powerhouse is going full force in cosmetics.

clock April 17, 2018Faye Brookman

Casey Holmes wearing the Georgia shade she created for Palladio.

Color Cosmetics

Palladio Turns to Influencer for Limited-Edition Launch

Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey Holmes as the latest example with a limited-edition lip collection for Palladio.

clock April 2, 2018Faye Brookman

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Color Cosmetics

The New League: Ulta Beauty’s Masstige Players

Ulta Beauty’s masstige category is growing thanks to a few key brands.

clock March 23, 2018Layla Ilchi

House of Sillage's Limited Edition Lipstick.

Color Cosmetics

House of Sillage Expands Into Color Cosmetics

The fragrance brand is launching a signature and limited-edition lipstick collection.

clock March 15, 2018Layla Ilchi

Color Cosmetics

Caption Nail Vows to Bring Excitement to Dull Nail Business

Ulta Beauty is adding Caption to its nail assortment.

clock March 14, 2018Faye Brookman

An assortment of products from Mally Beauty's Mallywood collection.

Color Cosmetics

Mally Beauty Goes to Mallywood

After expanding distribution to 1,100 Kohl’s doors late last year, the brand is launching an exclusive collection at Ulta Beauty.

clock March 13, 2018Layla Ilchi

Pur's Hearts Boxycharm palette.

Color Cosmetics

Pur and Boxycharm Team for Limited-Edition Palette

Influencers marketing has built Pur’s sales. Inclusion in Boxycharm boxes added a volume spike. Now the two are combining with a custom palette bowing on an influencer trip to Mexico.

clock March 1, 2018Faye Brookman

Color Cosmetics

JD.com Upgrades AR/VR Capabilities for Beauty

JD said mid to high-end beauty brands are becoming increasingly popular among Chinese consumers.

clock March 1, 2018Vicki M. Young

Color Cosmetics

Walmart’s Newest Beauty Launch: A Digitally Native Cosmetics Line

Model Coco Rocha is said to be collaborating on the premium direct to consumer brand.

clock February 28, 2018Faye Brookman

PopColour is entering Ulta Beauty Feb. 25.

Color Cosmetics

Digital Download: ColourPop to Enter Ulta, Redefine D2C Beauty Model

The brand has entered its second retail partnership, with Ulta.

clock February 23, 2018Rachel Strugatz

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clock 4hLayla Ilchi

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