In the race to retain talent, the Estée Lauder Cos. Inc. is incentivizing employees with expanded benefits that break ground in corporate beauty.
The festival will expand to pop-up retailing and commerce in 2019.
The first collaboration for the brand, founder Mally Roncal and RuPaul are teaming up for a color cosmetics capsule collection.
Her own product line is not out of the question.
Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey Holmes as the latest example with a limited-edition lip collection for Palladio.
Ulta Beauty is adding Caption to its nail assortment.
Influencers marketing has built Pur’s sales. Inclusion in Boxycharm boxes added a volume spike. Now the two are combining with a custom palette bowing on an influencer trip to Mexico.
Model Coco Rocha is said to be collaborating on the premium direct to consumer brand.
The brand has entered its second retail partnership, with Ulta.