Color Cosmetics

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Color Cosmetics

Ulta Key Brands: L'Oréal

Ulta Beauty’s Key Brands: L’Oréal Professional

While Ulta Beauty carries hundreds of brands, six have been the backbone in significantly building the business. Here, a closer look.

Ulta Key Brands: Nyx

Ulta Beauty’s Key Brands: NYX Cosmetics

NYX Cosmetics started with a two-foot spot on the planogram at Ulta Beauty — and now has grown to a 14-foot space, noted Brandyn Muegge, senior vice president of sales for the brand.

Ulta Key Brands: It Cosmetics

Ulta Beauty’s Key Brands: It Cosmetics

Jamie Kern Lima, cofounder of It Cosmetics, credits Ulta for driving significant growth for her brand since entering the retailer in 2013.

Ulta Key Brands: Tarte

Ulta Beauty’s Key Brands: Tarte

Tarte Cosmetics began distribution in Ulta in August 2010 — and has never looked back.

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Za Cosmetics Turns Beauty Into Art

An exhibition adds a glamorous backdrop to a product launch.

Dior

Pierre Debusschere Lenses Film Showcasing Dior Beauty

The spot also marks the first full makeup collection for the house conceived by Peter Philips.

Styli-Style pencil

Five Crowns, Corbel Invest in Cosmetic Design Group

Chief of CDG calls in investors to help make needed acquisitions

Olive & June

Olive & June Plots Expansion

Beverly Hills-based nail salon Olive & June plots expansion.

Maison Kistune’s Masaya Kuroki and Gildas Loaëc

Shu Uemura, Maison Kitsuné to Collaborate on Makeup

The holiday collection spans 23 cosmetic items and two hair-care products.