Color Cosmetics

Simply Me Beauty

Color Cosmetics

7-Eleven Hopes Women Want Cosmetics With Their Coffee

7-Eleven is the latest to throw its hat into the booming cosmetics category as the giant convenience store company seeks to capitalize on its huge foot traffic.

clock November 21, 2017Faye Brookman

SinfulColors Cosmetics

Color Cosmetics

Vanessa Hudgens Helps SinfulColors Expand Into Cosmetics

Taking a cue from its nail colors, SinfulColors Cosmetics will feature bold pigments in a line that will total more than 100 stockkeeping units.

clock November 16, 2017Faye Brookman

Isadora; Eyes; Eyeshadow; 1224EyeSculptorBar; 20NudeSculpt; 1224 Eye Sculptor Bar 20 Nude Sculpt; 122420; 7317851224206; Nude; Brown; CoolMatt17; SculptYourEyes17

Color Cosmetics

IsaDora Returns to U.S. Color Cosmetics Market

Sweden’s number-one color cosmetics brand has its sights set on growth in the U.S. as American shoppers embrace global beauty powers.

clock November 10, 2017Faye Brookman

LOS ANGELES, CA - AUGUST 19:  Jessica Kalil (L) and Patrick Starrr at the 2017 NYX Professional Makeup FACE Awards at The Shrine Auditorium on August 19, 2017 in Los Angeles, California.  (Photo by Rachel Murray/Getty Images for NYX Professional Makeup )

Color Cosmetics

MAC and Patrick Starrr Align for Year-Long Collaboration

Starrr once worked at a MAC counter, now he has name on a launch.

clock November 6, 2017Faye Brookman

Ybf Beauty

Color Cosmetics

YBF Beauty to Enter Kohl’s

New line adds to retailer’s growing emphasis on beauty.

clock November 1, 2017Faye Brookman

Mehron's Brazen Mascara

Color Cosmetics

Mehron Turns 90, Focuses on Real-Life Makeup

The brand has reformulated products to be wearable for everyday people.

clock October 30, 2017Allison Collins

Precious Lee, Nicolette Mason, Christian Siriano,
Brad Walsh and Candice Huffine.

Color Cosmetics

Christian Siriano and Kiss Products Team for Press-on Nail Collection

Artificial nails are having a moment as women like to easily change looks to match outfits.

clock October 27, 2017Faye Brookman

Nikki Phillippi is part of Eylure's Vlogger Series.

Color Cosmetics

New Eylure Vlogger Series Hits Shelves at Walgreens for Holiday

Nikki Phillippi is one of the creators of the holiday collection.

clock October 26, 2017Faye Brookman

Fenty Beauty's core collection.

Color Cosmetics

Fenty Beauty Earns Third Spot in Earned Media Value

In Tribe Dynamics’ Cosmetics report for September, Rihanna’s makeup line recorded over $72 million in earned media value.

clock October 24, 2017Layla Ilchi

Color Cosmetics

Sleek Makeup Takes on Makeup Shamers

The Internet has given birth to bold makeup trends but also invited shamers. A new Sleek Makeup campaign seeks to silence the bullying.

clock October 16, 2017Faye Brookman

Lawless Beauty's matte liquid lipsticks.

Color Cosmetics

Lawless Beauty Offers Prestige-Quality Natural Cosmetics

Created by Suja Juice cofounder, Annie Lawless, the line of natural cosmetics is launching with eight matte liquid lipsticks.

clock October 13, 2017Layla Ilchi

Mally Beauty Frozen Collection to debut exclusively on QVC next month.

Color Cosmetics

Mally Beauty Teams Up With Disney for Frozen Limited-Edition Collection

More than a novelty, the Frozen capsules are wearable, full-face assortments exclusively launching on QVC.

clock October 10, 2017Faye Brookman

Eight influencers helped Maesa create Collab for Sally Beauty.

Color Cosmetics

Sally Beauty Harnesses Power of Influencers for Exclusive Color Cosmetics Launch

Sally Beauty wants a bigger slice of the color cosmetics category. Collab could deliver as much as $30 million in sales to Sally’s burgeoning beauty business.

clock October 5, 2017Faye Brookman

Color Cosmetics

Deal Done: Hut Group Buys Cosmetics Brand Illamasqua

The terms of the deal were not disclosed.

clock October 5, 2017Samantha Conti

Amazing Cosmetics Illuminate primer in Bronze.

Color Cosmetics

Amazing Cosmetics Shifts Distribution Focus, Plots Amazon Launch

The brand is also betting big on primers.

clock October 2, 2017Allison Collins

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