Made-2-Fit designed to help the 94 percent of consumers not wearing the right foundation shade.
Four diverse women were selected to be faces of fall campaign.
A five-city influencer tour will help introduce consumers to the plant and mineral-based range.
Kardashian gives WWD the first-ever interview on her new beauty brand, KKW.
Content was inspired by real-life stories women have shared about the staying power of Miracle Gel.
My Little Pony x China Glaze debuts next month with 14 new shades inspired by the personalities of the beloved ponies.
Kardashian joins sisters Kylie and Kendall Jenner as part of the beauty business.
A highlighter and blush-bronzer duo are launching next month.
A private shopping experience with vlogger Chrisspy is on tap for opening.
Licensed collaboration with Disney yields access to artistic elements from the film.
Kim Kardashian’s makeup artist will join the brand’s Makeup Artist Collective.