By  on February 8, 2008

Thierry Mugler embraces light and shadow in the brand’s first cosmetics line, the Mirror Collection. Inspired by Mugler’s passion for photography, the line focuses on using light and shadows to conceal and sculpt the face. Multiple products in the line use a special blue pigment made of titanium mica and ultramarine to manipulate light and hide imperfections; other innovations include Cils Vinyle Vinyl Gloss for eyelashes, a brush-on mascara that imparts a super shiny finish

Mineral cosmetics continue their mass market march with two companies entering the fray and one old hand upping the ante. Bargain brand Wet ‘n’ Wild introduces its mammoth 96-stockkeeping unit Beauty Benefits line this month. Said to brighten, hydrate and protect skin from aging, the line uses lotus flower extract and marine- and earth-derived minerals. N.Y.C. New York Color’s entry in the category, the Smooth Mineral collection, features loose and pressed foundation powders as well as loose powder blushes and shadows. And Physicians Formula enlarges its Mineral Wear line with Organic Wear, a 42-item line of face products certified organic by European certification agency Ecocert

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