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PARIS — Alber Elbaz is teaming with Lancôme for his first makeup project. The limited-edition color cosmetics collection is due out June 15 worldwide.
This story first appeared in the January 14, 2013 issue of WWD. Subscribe Today.
“Alber Elbaz is, without a doubt, one of the world’s most influential fashion designers. But beyond that, he is also the most talented,” stated Youcef Nabi, president of Lancôme International. “His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancôme. We are extremely proud and happy that, with us, he is set to channel his universe in the world of makeup for the very first time.”
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A 15-second animated film to tease the color cosmetics line — conceived by Elbaz with creative director Pascal Dangin of Box Studios — will be live on Lancôme’s YouTube channel and its Facebook page starting Monday at 10 a.m. in Paris. The L’Oréal-owned brand has long had a fashion focus. In November 2010, Lancôme introduced a holiday makeup collection with L’Wren Scott, for instance. And more recently, it joined forces with Olympia Le-Tan for a one-shot minaudière containing some of her favorite shades of lipstick and nail polish, which will hit markets in time for Valentine’s Day.