What do you get when you mix a high-end jewelry designer with a beauty retailer? A luxurious collection of makeup brushes, like the ones Alexis Bittar has created for Sephora.
The limited-edition items will debut on sephora.com in October and in Sephora stores in November.
“I think of design as one world — whether it’s a piece of jewelry or a table,” Bittar told WWD. “I loved that this collaboration pushed me into a new area, both personally and functionally.” He did admit to asking the women in his life for their suggestions, though: “I don’t wear makeup, so I needed a little help there,” he said with a laugh.
The collection, dubbed Alexis Bittar for Sephora Liquid Gold, includes the $175 Beauty Brush Set and Stand, with five brushes — Powder, Angled Blush, Eye Shadow, Smudge and Angled Liner — and a metallic black stand; the $58 Beauty Brush and Travel Wrap, which includes Swarovski crystal, Lucite and 24-karat gold-plated accents, a Pointed Powder brush and a suede pouch; and a $42 Compact Mirror, a dual mirror compact in Bittar’s signature sculptural design.
“When I was designing it, I was trying to capture a moment in time — late-Seventies New Wave, with sharp angles and lines,” said Bittar. “I was going for this Studio 54 vibe, what you’d want to have in your clutch there.”
“With this launch we are stretching boundaries,” said Margarita Arriagada, chief merchant at Sephora. “We are always thinking about how we can take it to another level, and collaborating with a top jewelry designer like Alexis, who is such an artist, allows us to surprise and delight our customers. We hope to do more in the future with him.”
While Arriagada and Bittar declined comment on projected sales, industry sources estimated that the Bittar collection could do $500,000 in its time on counter in 300 Sephora doors in North America.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews