By  on December 17, 2009

Fashion retailer American Apparel Inc., known for its edgy advertising and colorful basics, has entered the beauty realm with the launch of an 18-shade nail polish line.

The polishes began rolling out Wednesday and will be carried exclusively at American Apparel’s roughly 280 stores in 20 countries. (The retailer carries a few third-party personal care brands, such as Dr. Bronner’s Magic Liquid and Smith’s Rosebud lip balm.)

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