Azature Pogosian Introduces Black Diamond Collection

Last fall, while Kelly Osbourne was busy defending the $250,000 black-diamond manicure she wore to the Emmy Awards, Azature Pogosian saw the makings of a new business venture.

The Los Angeles fine jewelry designer and creator of the $250,000 nail polish rushed to release a more affordable collection with formulas infused with glitter and a small pavé black diamond, dropped by hand into each bottle. His vision is to have the talons of the masses dripping in diamonds. Meanwhile, the one lone bottle of the $250,000 nail lacquer — which contains 267 carats of full-cut and faceted black diamonds — is on view at Selfridges. “[It] has not sold yet,” said Pogosian.