Last fall, while Kelly Osbourne was busy defending the $250,000 black-diamond manicure she wore to the Emmy Awards, Azature Pogosian saw the makings of a new business venture.
The Los Angeles fine jewelry designer and creator of the $250,000 nail polish rushed to release a more affordable collection with formulas infused with glitter and a small pavé black diamond, dropped by hand into each bottle. His vision is to have the talons of the masses dripping in diamonds. Meanwhile, the one lone bottle of the $250,000 nail lacquer — which contains 267 carats of full-cut and faceted black diamonds — is on view at Selfridges. “[It] has not sold yet,” said Pogosian.
The initial $25 Azature Black Diamond Collection includes colors inspired by different types of diamonds, including black, red, pink, champagne, blue, green and canary. The latest color collection is set to launch in the next several weeks, and includes an assortment of softer, pastel shades including white, lilac and gray, among others. Pogosian emphasized the colors are not seasonal, but intended to flesh out the permanent collection. The polishes are currently sold at Selfridges, Harvey Nichols Saudi Arabia, Ron Robinson, Ron Herman Japan and Kitson.
Pogosian has a particular fondness for black diamonds, even using the term as a nickname for his mother and grandmother, and said they convey women’s empowerment.
Pogosian said the brightly colored collection is a marked change from the bespoke jewelry pieces he crafts using principally black and white diamonds. His jewelry has been worn by Rihanna, Fergie and Beyoncé.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia