Bare Escentuals is making friends with its biggest enemy, liquid foundation.
When creator and executive chairman Leslie Blodgett introduced bareMinerals almost 20 years ago, her mission was to convince women to leave behind liquid foundation, a makeup format she felt was a chemical-filled, cakey mess that — antithetical to bareMinerals’ healthy brand proposition — was bad for the skin. Millions of women did switch, but millions of liquid loyalists didn’t.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)