Bare Escentuals is building on its mineral foundation with color — and lots of it.
Following its introduction of bareMinerals Ready Eyeshadow in the fall, the brand is out to cover more of the face with blush and bronzer as well. As is Ready Eyeshadow, the complexion items are all in solid form, as opposed to Bare Escentuals’ color heritage of loose minerals housed in tiny pots. Ready is “more portable and easier to apply,” said Sarina Godin, vice president of global product development. Both the blush and bronzer employ the same cold-pressed technology as Ready Eyeshadow, albeit with different oils, said Godin. Like the eyeshadows, the formulas also contain bareMinerals’ SeaNutritive Mineral Complex, comprised of sea minerals and antioxidants designed to deliver antiaging benefits. They are free of parabens, binders and fillers.
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