PARIS — The use of materials like recyclable aluminum and biodegradable polymers in cosmetics packaging is important to further promotion of environmental sustainability, experts in the beauty industry agree.
Moreover, recycling old ideas is not enough to give eco-friendly packaging a fresh and luxurious appearance.
"[Packaging] suppliers are asked to make a technological revolution," said Marc Giget, chair of technology and innovation at the International Institute of Management in Paris. He noted suppliers are mandated to push boundaries to find materials ever more precious using natural substances that are organic and equitable. "We can break the codes to innovate, but we must dare at the right moment."
Giget added that a product's quality, packaging and communication are the three key ingredients to keeping it luxurious.
Seidel, which specializes in aluminum packaging, has developed prototypes of bottles and dispensers made out of aluminum that look like porcelain thanks to a process using nanotechnology. The new techniques grew out of a research project aimed at making the manufacturing process more eco-friendly and sustainable. Aluminum packaging is one way to reduce the pollution generally caused by products made out of heavy metals. The beauty of this, according to Andreas Ritenhoff, president and chief executive officer of Seidel, is that recycling such products is simple.
Also aiming to make prestige beauty packaging more environmentally sustainable is the Pôle Européen de Plasturgie, an Oyonnax, France-based research, development and technical support facility dedicated to the plastics industry, which is using biodegradable packaging solutions, including plant-fiber composites, said product manager Charlyse Pouteau.
These topics were explored at the second edition of the Pack Passion conference held here by packaging supplier Valois last month, which was attended by about 100 people, including the packaging supplier's clients, plus designers, consultants and journalists. During the conference, audience members were invited to participate in an experiment meant to illustrate the importance of perceived quality.
Jean-Paul Bauchel, quality and design development process manager at Renault, the French automobile manufacturer, spoke about the so-called perceived quality method and how it could be applied for any product.
According to this approach, a product must make a good first impression and then meet expectations in both in-store testing and then everyday use. Perceived quality requires attractiveness, seduction, innovation and design in order to catch the customer's eye and to convey the product's personality, he said. Of course, beneath perceived quality must be true quality."One must deliver a good product," said Bauchel.
Participants rated three coffee makers based on several different criteria, from robustness to ease of use. To test the importance of first impressions, participants were unable to touch the machines at first. It was only after completing the first questionnaire that they were permitted to touch and test the appliances.
Results were such that the all-around favorite based on first impressions alone was different from the machine that won out overall.
So, while cars and coffee machines may seem unrelated to fragrance and cosmetics, audience members left with an important lesson learned: Things aren't always as perceived, and that aligning perceived quality with actual quality can make all the difference. — Kate Thornton and Christine Cheng
Sephora Fetes Guetta Scent
PARIS — The Sephora flagship on the Champs-Elysées here turned into a virtual discothèque on Dec. 7 for the appearance of nightclub impresario Cathy Guetta to promote her husband's new scent, Ibiza Cathy Guetta for Men. Famous for throwing parties together around the world — and most especially in Ibiza — Cathy and her DJ husband David were greeted by fans and paparazzi ready to take part in the fete.
The men's fragrance was launched a few years after the women's due to customer demand, said Guetta, adding, "Because the first one was so successful, it was evident we could expand the line."
"It is created with the base essences of David Guetta; it's made with the essence for me," quipped her husband, while Cathy Guetta signed autographs and he spun tunes for the crowd.
The new scent, a fruity, woody amber comes as a 90-ml. eau de toilette spray (packaged in a black-colored disco ball including headphones fit for an aspiring DJ) and is priced at 50 euros, or $71.83 at current exchange. Between tunes, David Guetta took a break and claimed that buying a Cathy Guetta scent makes one "beautiful, rich and famous." — K. T.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye