After taking a backseat to eyes and lips, the cheek is reemerging as a focal point of the face. This summer sees a spate of blush launches, particularly in lighter textures such as creams and gels. “Blusher is back because everyone loves to have that fresh look on their face, like you just went for a jog,” says Terry de Gunzburg, whose newest blush, in a tube, infuses the treatment properties of hyaluronic acid with eye-popping pigments. For its part, Chanel is launching a powder-cream iteration, while Dior’s version comes in a pot and Josie Maran’s in a handy stick format. “Cream and liquid blushers are great because they are more natural looking,” says de Gunzburg. “They adhere to the skin like a color print.”
This story first appeared in the June 21, 2013 issue of WWD. Subscribe Today.