This fall, velvet is the dominant texture for makeup, ushering in a new era of sensuality and femininity and offering a marked contrast to summer’s shiny finishes. “Velvet, with its subtle sophistication, has a strong connotation of erotic femininity,” says Valerie Steele, curator and director of the Museum at the Fashion Institute of Technology. “Translated to cosmetics, it acquires a different meaning, but with the idea of a velvet touch, you can’t escape the eroticism.” To that end, deep, rich colors and a plush finish dominate makeup artists’ offerings, from lushly opaque liquid lipsticks in deep hues, like those by Hourglass and Shiseido, to Ciaté’s textural nail lacquer. “Glossy can be quite overt since it looks wet,” says Steele. “The velvet surface has a greater tactile eroticism.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.