BERLIN — Jeans have long been the popular way to help women look cool, fit and sexy with styles, silhouettes and construction details that lift, push up and shape the wearer. Now in their latest episode of reinvention, denim brands are taking on cosmetic qualities designed to add skin care and combat wrinkling, sagging and even weight gain.
Chilean brand Mohicano Jeans launched a jeans cosmetics concept with aloe vera, while its new Denim Therapy collection features jeans with anticellulite properties. As brand manager Ricardo Cuevas explained, “The Denim Therapy collection was created with the latest technology, incorporating nanoparticles of aloe vera in the cotton fibers. When these particles come in contact with the skin, they provide several vitamins, such as vitamin E, amino acids, enzymes and antioxidants, reducing the appearance of cellulite and stretch marks. These stimulate cell growth, collagen and elastin.”
Madonna turns 59 today, marking another year of show-stopping, one-of-a-kind bold looks from the singer. To celebrate, we took a look at the superstar's most memorable fashion moments. Here, Madonna sits front row at Versace's spring runway show in 1995. See more exclusive photos from the #wwdarchive on WWD.com. #wwdeye (📷: Cédric Dordevic)
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)