BERLIN — James C. Wei, Beiersdorf AG’s executive board member for Asia, has resigned. The 54-year-old Wei joined the company in 2009 during a period of expansion of Beiersdorf’s business in China; he will step down Dec. 31. His replacement is a familiar face — Thomas-B. Quaas, the company’s chief executive officer.
Quaas, who has been with Beiersdorf for 33 years, will take over the responsibility for the Asia region, with particular focus on China, until further notice. As previously reported, Quaas is slated to hand over the ceo reins in April to Stefan F. Heidenreich.
“A comprehensive revision of the company’s business structures in China was already launched in the current year 2011,” Quaas stated. “We aim to develop and stabilize the strengths of our two Chinese companies, Nivea Shanghai and Beiersdorf Hair Care, separately.”
The news comes just a few weeks after Beiersdorf announced restructuring and job cuts centered around its consumer division, which includes Nivea, Eucerin and La Prairie. The business in China was redesigned to focus on skin care, and a value reduction of 140 million euros, or $184.3 million at current exchange, for the company’s Chinese hair care business was also disclosed on Nov. 30.