Disillusioned with the quality of nail salons, Samira Far decided to open her own concept called Bellacures promising cleanliness and style. Using a franchise model in the hopes of building a nationwide chain, Far now has a network of seven salons in California. The concept will soon venture to Texas, with a salon scheduled to open in Dallas in June and three additional locations to follow in the Dallas market.
Far, who founded Bellacures eight years ago, plans to expand the concept nationwide with 20 new units over the next 18 months in Texas, Northern California, Arizona, Colorado, Florida, Illinois and New Mexico. Her goal is to have 100 locations within five years.
“I loved going to nail salons since a young age, but every time I went to one, I questioned how sterile the environment was and didn’t feel like the style was in line with my sense of self,” said Far, who left a budding corporate career to start the business. “In such a fragmented industry, where business values are lost on the typical nail salon owner, there was a big opportunity to step in and create change by setting a new standard.”
Rather than sit at traditional desks, patrons are treated to lounge chairs. For efficiency, manicures and pedicures can be performed simultaneously.
Outside of Dashing Diva, there aren’t many other chain approaches to the nail-care business, despite the fact Americans spend more than $8 billion a year on nail salon services. “There are more than 200,000 nail salons throughout the United States, but no other salon has created a streamlined business model fit for national expansion,” said Far. “I want Bellacures to be the go-to brand in the nail salon industry.”
The salons have 13 to 17 stations and take both walk-ins and scheduled appointments. She’s seen a large increase in male customers, which she attributes to the fact the salons “don’t look like a hole in the wall.”
The most popular services are basic and gel manicures, but everything from waxing to exfoliating is offered. Far describes pricing as middle of the market. A recent special priced at $65 included a manicure, a papaya soak, a sea scrub, clay mask, paraffin treatment, 10-minute massage, cuticle shaping, polish and callus treatment.
She uses her client base to communicate special offers, as well as social media and billboards in Los Angeles.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)