Sephora customers will soon be able to take Benefit beauty to go: The retailer and cosmetics brand have teamed up to offer a collection of all-in-one kits which address common beauty needs and concerns.
Benefit’s product development team and Sephora’s Pro makeup artist team worked together to come up with six Complexion and Lip & Cheek Kits, which will bow in August.
“These kits bring together Benefit’s fun, instant beauty solutions with the artistry talent of the Sephora Pros,” said Aurelian Lis, general manager of North America at Benefit Cosmetics. “Not only are the kits and the associated tips and tricks easy and accessible to consumers, but they also were guided by top-notch artists from Sephora Pro to allow comprehensive looks to be created quickly,” he said. “The kits launch globally in August and will be supported by our uniquely quirky initiatives that aim to bring laughter to the world of beauty.”
“The first wave launches fall 2012 and focuses on a flawless complexion and perfectly paired lips and cheeks,” said Julie Bell, executive vice president of global marketing at Benefit. We’ve branded our Tips & Tricks for the first time ever, so you know exactly how to use everything inside.”
“The idea was to create an all-in-one kit that contained an artist’s necessities while still feeling approachable,” said Gilbert Soliz, lead artist for Sephora Pro. The 13-member Sephora Pro team is comprised of makeup artists who represent Sephora nationally while also serving as local beauty experts in their home markets. “Collaboratively, we came up with different product options, color combinations and supportive how-to steps. At Sephora, the most frequent requested beauty needs-concerns evolve around complexion and correction, either stemming from complexion concerns (acne, aging spots, sun damage) or to look younger and more refreshed (lack of sleep, stress, environmental factors). ”
While none of the executives would discuss sales projections, industry sources estimated that the kits could generate first-year retail sales of $25 million globally.
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“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)