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Blushing Beauty: Pink Is the New Nude

After seasons of barely there color and nude shades, pink is emerging as a key trend.

Appeared In
Special Issue
Beauty Inc issue 12/13/2013

When it comes to spring beauty, Diana Vreeland would no doubt approve. After seasons of barely there color and nude shades, pink is emerging as a key trend. As the basis for seasonal makeup collections from the likes of Nars, Givenchy and YSL or as a packaging accent, brands are subtly transitioning back into brighter tones. “There is versatility in pink,” says François Nars, founder and creative director of Nars. “Whereas other shades of red lipstick might be a bit too bold, pink is an easier and softer way of embracing color on the lips and on cheeks.” This spring’s milky pinks are an especially attractive iteration, whether in an opaque blush from Nars or a delicately hued candle from Diptyque.

This story first appeared in the December 13, 2013 issue of WWD.  Subscribe Today.

Says Leatrice Eiseman, executive director of the Pantone Color Institute, “It looks romantic, soft and approachable.”