By  on January 12, 2010

With her new Pretty Powerful multimedia campaign, Bobbi Brown plans on getting real with her consumers — and she’s starting the effort with her first Twitter press conference today.

“There are so many new ways to get information out there these days,” said Brown of her press conference, which will involve beauty bloggers and Twitter followers asking Brown questions and her answers in real-time beginning at 12:30 p.m.

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