By  on December 26, 2013

NEW DELHI — Since Bobbi Brown opened its first store in New Delhi this July, the activity here has puzzled beauty market analysts.

Maureen Case, president, Bobbi Brown Worldwide at the Estée Lauder Cos. Inc., told WWD that the 538-square-foot freestanding store at Select City Walk mall in South Delhi has seen a surprising number of walk-throughs and a 50 percent conversion to sales.

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