LOS ANGELES — Budd Taylor has retired as president of Smashbox Beauty Cosmetics Inc.
This story first appeared in the January 21, 2011 issue of WWD. Subscribe Today.
Taylor, who started at Smashbox as a brand development consultant in 2002 and assumed the president’s position a year later, was instrumental in securing the Estée Lauder Cos. Inc.’s acquisition of Smashbox last year. Prior to joining Smashbox, Taylor was president and general manager of Victoria’s Secret Beauty and senior vice president of sales and marketing at Estée Lauder.
Beth DiNardo, who was appointed global general manager of Smashbox last June, is taking over Taylor’s responsibilities. DiNardo relocated to Smashbox’s headquarters here after the appointment and had worked closely with Taylor before his retirement to run Smashbox’s day-to-day operations and integrate the brand into Estée Lauder’s structure. She reports to Caroline Geerlings, president of Tom Ford Beauty and New Business at Estée Lauder.
Other management changes affecting Smashbox since Estée Lauder’s purchase of the brand include Jennifer Balbier being named senior vice president of global product development for Artistry Brands last October. She oversees all product development for MAC Cosmetics, Bobbi Brown and Smashbox. Smashbox co-founder Davis Factor retained his chief creative officer post after Lauder’s involvement, but his brother and fellow brand co-founder, Dean Factor, moved from being chief executive officer into a consultative role.
Estée Lauder brought Smashbox into its fold last year to make headway into the open-sell environment that has been Smashbox’s strength and its new parent’s traditional weakness. For the last quarter for which financial results are available, which ended Sept. 30, Estée Lauder’s makeup sales were up 11 percent to $794.2 million. About $84 million of that quarterly total was from makeup artist brands such as Smashbox.