Nail-care brand Butter London is looking to take its cheeky Great Britain-inspired product names and bold colors from hand to face with a new range of color cosmetics.
Launching in August, the collection, called Butter London Bespoke Colour Cosmetics, will begin its rollout in all Ulta stores, expanding into Henri Bendel in September. By the end of 2013, the range is expected in 900 global doors. “Women have embraced wearing crazy colors on their nails,” said Leslie Freytag, president and chief executive officer of the company. “The next trend is moving that color onto the face.”
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