By and  on June 13, 2008

Estée Lauder is hoping to bring some buzz to the mascara business.

The cosmetics giant is set to release TurboLash All Effects Motion Mascara, which the brand is touting as the world's first battery-operated, vibrating, all-effects mascara. It will be launched on July 17 as a Saks Fifth Avenue exclusive.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus