Cargo's limited-edition collection inspired by Star Wars: The Last Jedi.
Cargo Cosmetics is known for its destination-themed collections. But for this season, the brand’s journey is to a galaxy far, far away with a limited-edition collection inspired by “Star Wars: The Last Jedi.”“We take the consumer to a different destination every season [previous locales have included Australia, Paris, London and Hawaii] and we try to create a look for that destination and with products named to reflect the culture of that location,” said Brian Robinson, president of Cargo. “This time we took a step further with Star Wars and intergalactic travel.”Cargo used Instagram and Twitter to announce the capsule collection inspired by the upcoming theatrical release. Starring Mark Hamill, Adam Driver, Daisy Ridley and the late Carrie Fisher, “Star Wars: The Last Jedi” debuts in U.S. theaters on Dec. 15, 2017. Cargo’s beauty assortment will hit 1,100 Kohl’s department stores in October. After a limited engagement, Cargo will widen the reach to HSN.Although Robinson would not comment on projections, industry sources estimate “Star Wars: The Last Jedi” limited-edition line will be a major force, delivering $15 million in retail sales.This is Cargo’s first licensing agreement with a film, but the brand has been a fixture on numerous Hollywood films sets. “So, developing a line for Star Wars: The Last Jedi just further reinforces our brand’s identity,” Robinson added. Limited-release beauty licenses linked to entertainment properties, Robinson said, have proven successful versus five or 10-year longer commitments that used to be common in the industry. He said Cargo will be eyeing future theatrical licenses.Robinson believes the Star Wars connection will bolster sales for Cargo and Kohl’s. Fans of the franchise, which Robinson counts himself among, are loyal. To that end, he’s confident the capsule collection’s mirrored compacts will be purchased as collectibles. “And, we’ll bring in new customers to Kohl’s. What’s great is this won’t be cannibalizing existing sales,” he said. Kohl’s, according to Robinson, does a tremendous job with entertainment properties that he said will be reflected with in-store support.In addition to robust social media backing, Robinson plans to reach out to Star Wars fan clubs to generate a buzz for the lineup. The products bear names associated with the franchise. For example, there are two mascaras — The Resistance, a lengthening formula and The First Order, a volume builder. There are also special-effect lip top coats that can be used in tandem with the liquid lip products to create a prism effect. Two eye palettes carry on the theme with one called The Light Side and the other The Dark Side. Prices range from $20 to $34.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)