By  on January 23, 2014

After 10 years facilitating audible gasps of excitement from everyday women, makeover guru Carmindy Bowyer is getting into the retail beauty game. Her first cosmetics brand, Carmindy & Co., inspired by the clients she’s worked with, launches on Feb. 26 and 27 during HSN’s “Beauty Report.”

“To be honest, I always thought there was a little magic in makeovers,” said Bowyer, known for her positive reinforcement and ability to play off her client’s best physical traits during her run as resident makeup artist on TLC’s “What Not to Wear.” “While I was doing the makeup on these women, the thing you didn’t see is me talking to them about what to start focusing on. It’s no longer about hiding and concealing and fixing, it’s about enhancing and empowering and embracing your beauty and using makeup to play that up.”

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