Carol Hamilton, president of L’Oréal Luxe USA, does not want to see an end to the double-digit growth the luxury beauty market has been experiencing. She believes what will keep the momentum going is educating the consumer about new products and benefits and providing great beauty experiences and education both in-store and online.
She became ever more convinced of the opportunity after recently attending a course in leadership at Harvard University called “Women in Power.” What struck her immediately was that of the 62 high-power women in the course, most were ill informed about beauty, makeup and skin care — and hungry for information. “They kept hounding me and asking, ‘Is there a eye cream that really works? What is the best mascara?....And are your products gluten-free?” With the luxury beauty market generating more than $20 billion in sales in the U.S., the executive said she’s always surprised that women and men are still asking such basic questions. “What renders the confusion in this category?” asked Hamilton in her talk entitled “From Beauty Novice to Beauty Junkie.”
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