Fresh on the heels of opening its first boutique, Bésame Cosmetics plans a Sept. 1 launch for its first collaborative product offering, a limited-edition scarf and lipstick pairing created with “Project Runway” contestant Kenley Collins.
Founded in 2004 by Argentinian-born Gabriela Hernandez, Bésame Cosmetics is comprised of Thirties and Forties-inspired gold-plated compacts, bullet-shaped lipstick cases and other vintage-type products, meant to reflect authentic pieces from the period.
“Each product carries the essence and sophistication of the post-World War II era, crafted with the utmost quality and design,” said Hernandez. “[The makeup is] for the romantic at heart.”
For Hernandez, her first Bésame Cosmetics Boutique, which formally opened its doors this summer in Glendale, Calif., offers an opportunity to work directly with customers.
“We decided to open this location to retail because we have been [here] for eight years, but primarily used this space as a showroom for wholesale accounts,” Hernandez shared. “Customers have come wanting to purchase items here, so it was a natural progression to formally open the doors. I enjoy interacting with our customers and see how they use our products. I learn from speaking with them, and I enjoy their feedback and passion they have for my brand.”
The outpost boasts the complete Bésame collection, as well as limited editions, previews of pre-release offerings and the company’s new handbag line. The cozy 500-square foot store, will house makeup classes on vintage styles and special occasion looks for any historical period. Discounts will also be offered to professionals working with period makeup and cosmetics props.
Hernandez called the teaming of Besamé and Collins for the Limited Edition Scarf and Lipstick Set ($45) “a vintage match made in heaven.”
“It was a natural collaboration for us,” Hernandez noted of working with retro-minded Collins. “We share the same vision and love for vintage.”
The “bright, bold, cool red” highly-pigmented lipstick, dubbed Kenley Red, will be sold with a boldly patterned scarf, designed by Collins.
“My inspiration was Fifties Americana with a clean modern look, so that it can be worn with anything and will make a statement with any outfit,” said Collins. “I was inspired by the rich, bold red lipstick shade created and wanted to duplicate that color with roses. I placed them like polka dots, pairing them with a triple gold border for a fun, classic, yet feminine look.”
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