LONDON — A fragrant whiff of French flair will infiltrate Selfridges today when Chanel unveils a state-of-the-art fragrance boutique there.
The 646-square-foot space features an olfactive bar complete with ceramic fragrance blotters and an illuminated manuscript, controlled by a motion sensor, which retraces the brand’s heritage. Customers will be invited to partake in one-on-one fragrance consultations in the space, which is located inside the store’s main Oxford Street entrance here. Chanel will introduce a new makeup counter concept in the store next month.
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