Despite a downturn in nail sales, Ciaté London is having its best year yet, reaping double-digit growth, said the company’s founder and creative director Charlotte Knight. In key accounts, Ciaté (an acronym for Color, Innovation, Aspiration, Trend and Extraordinary) is experiencing triple-digit comparable-store sales, she added.
Fueled by that success, Knight will extend Ciaté into color cosmetics. She plans to bring the same game-changing products to color that she delivered in nail. Ciaté, according to The NPD Group, was a key driver in the meteoric rise in nail-care sales over the past few years. So attractive was nail care that copycats emerged, which resulted in a saturated category with a lot of product duplication.
“It is going to become more and more challenging to define a point of difference between brands and retail assortments to maintain an edge,” said Knight, adding that there is a “limited number of credible” nail-lacquer suppliers. “The brands that will succeed and continue to thrive are those that take the innovation into their own hands. And this is the core of Ciaté. Creativity is not a process that is delivered to us, it is created by us.” See Complete Coverage of the WWD Beauty CEO Summit Here >>
Despite being a small company, Knight, a former nail technician, developed breakthrough nail products, such as the Caviar Manicure, followed by Velvet and Chalkboard Manicures. Drawing influences from fashion, Knight said she never switches off her creative juices. She’s built a huge and loyal fan and retailer base. “Within the six months after the Caviar launch, we went from 400 points of sale to 3,500. And our growth was 1,200 percent. Over the past three years, we have experienced stellar growth, turning a revenue of a modest $500,000 in 2011 to be being set to deliver $20 million this year,” she said.
Strong retail partners such as Sephora, as well as social media (a single tweet can grow sales overnight) punctuated with robust blogging and vlogging contributed to the explosive growth. Even with the first decline in nails in four years, Ciaté experienced comp growth of 250 percent in the U.S., Asia and France.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews