Despite a downturn in nail sales, Ciaté London is having its best year yet, reaping double-digit growth, said the company’s founder and creative director Charlotte Knight. In key accounts, Ciaté (an acronym for Color, Innovation, Aspiration, Trend and Extraordinary) is experiencing triple-digit comparable-store sales, she added.
Fueled by that success, Knight will extend Ciaté into color cosmetics. She plans to bring the same game-changing products to color that she delivered in nail. Ciaté, according to The NPD Group, was a key driver in the meteoric rise in nail-care sales over the past few years. So attractive was nail care that copycats emerged, which resulted in a saturated category with a lot of product duplication.
“It is going to become more and more challenging to define a point of difference between brands and retail assortments to maintain an edge,” said Knight, adding that there is a “limited number of credible” nail-lacquer suppliers. “The brands that will succeed and continue to thrive are those that take the innovation into their own hands. And this is the core of Ciaté. Creativity is not a process that is delivered to us, it is created by us.” See Complete Coverage of the WWD Beauty CEO Summit Here >>
Despite being a small company, Knight, a former nail technician, developed breakthrough nail products, such as the Caviar Manicure, followed by Velvet and Chalkboard Manicures. Drawing influences from fashion, Knight said she never switches off her creative juices. She’s built a huge and loyal fan and retailer base. “Within the six months after the Caviar launch, we went from 400 points of sale to 3,500. And our growth was 1,200 percent. Over the past three years, we have experienced stellar growth, turning a revenue of a modest $500,000 in 2011 to be being set to deliver $20 million this year,” she said.
Strong retail partners such as Sephora, as well as social media (a single tweet can grow sales overnight) punctuated with robust blogging and vlogging contributed to the explosive growth. Even with the first decline in nails in four years, Ciaté experienced comp growth of 250 percent in the U.S., Asia and France.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty