By  on May 30, 2014

Despite a downturn in nail sales, Ciaté London is having its best year yet, reaping double-digit growth, said the company’s founder and creative director Charlotte Knight. In key accounts, Ciaté (an acronym for Color, Innovation, Aspiration, Trend and Extraordinary) is experiencing triple-digit comparable-store sales, she added.

Fueled by that success, Knight will extend Ciaté into color cosmetics. She plans to bring the same game-changing products to color that she delivered in nail. Ciaté, according to The NPD Group, was a key driver in the meteoric rise in nail-care sales over the past few years. So attractive was nail care that copycats emerged, which resulted in a saturated category with a lot of product duplication.

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