PARIS — Christian Louboutin is making the leap from red soles to red lips, WWD has learned.
Embarking on his first major brand extension, the Paris-based designer of shoes and handbags has established a joint venture with New York-based Batallure Beauty LLC to enter the beauty category.
The newly formed company, Christian Louboutin Beauté, plans to launch multiple, unspecified classifications, with the first products slated to arrive on the market in late 2013. The positioning will be luxury; the distribution global.
Yet the partners stressed they will take all the time necessary to introduce products that meet the designer’s exacting standards, and ones that promise to break the mold.
“Very constructed, quite different and unexpected,” Louboutin teased in an exclusive interview, skirting questions about specific categories he is plotting.
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