Clinique has named Claudia Lloreda vice president of global makeup marketing, a new position.

In her new role, Lloreda will oversee all makeup marketing development and program execution globally for the Estée Lauder Cos. Inc.-owned brand, the firm stated. Lloreda, who has been with Lauder since 2005, was most recently vice president of strategy and new business development.

Lloreda’s additional duties will include evolving and implementing Clinique’s global makeup strategy, including creatively marketing and developing the brand’s seasonal collections, maintaining Clinique’s foothold as a leader in the foundation category and continuing to grow its mascara business, according to the company.

Prior to joining Lauder, Lloreda worked for McKinsey & Co. Inc. where she specialized in helping major companies and organizations identify trends and growth opportunities across various industries.

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