ColourPop is making its way off-line.The three-year-old brand will enter Sephora in November, a first for ColourPop, which until now has only sold via its own digital flagship at Colourpop.com."This is not simply a distribution play for ColourPop," said John Nelson, cofounder and chief executive officer of Seed Beauty, parent company of ColourPop. "Instead, we are looking to disrupt the traditional brand and retailer model by taking collaboration, innovation and speed to the next level. Sephora shares our vision."The brand maintained that its move to brick-and-mortar is a result of demand from consumers who want an off-line experience and same-day fulfillment. The number of doors the brand will enter has not been revealed yet, but the implications for both parties are meaningful.The direct-to-consumer makeup brand — a favorite on social media with an e-commerce model that's proven wildly popular with the Millennial set — could now gain exposure to a post-Millennial customer shopping at the retailer. And for Sephora, the partnership could create a "cool factor" that hopefully lures more mobile first Gen Zers and Millennials to its stores.Artemis Patrick, senior vice president of merchandising at Sephora, also called ColourPop one of the "top brand requests" from clients.Prices in Sephora doors will remain as accessible as they are online, where lipsticks retail for $6; highlighter for $8; a set of three mini lipsticks for $15, and eye-shadow palettes that cost $18. While valuable for brand awareness and positioning — the mass market priced ColourPop will live alongside some of the most luxe names in beauty, from Giorgio Armani to La Mer — margins could take a hit for either or both parties.While not ideal, the potential gains of linking with one another — as well as the buzz on social media that's sure to ensue — could outweigh a hit to bottom lines.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.