LAS VEGAS — Cosmoprof North America proved to be fertile ground for what could be dubbed “nail wars” as several companies poised themselves to take dead aim at CND’s Shellac this fall, a long-lasting power polish formula which altered the manicure playing field last spring with Shellac UV Color.
Nail innovations, along with natural and organically positioned hair-straightening treatments, emerged as trends from Cosmoprof, the show’s ninth annual event, which was held at the Mandalay Bay Convention Center here from July 31 through August 2. The show attracted more than 760 exhibiting companies, up 12 percent from last year, according to Y Public Relations, and almost 25,000 attendees, which included importers, distributors, manufacturers and salon owners.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)