After debuting online in 2004 with just 13 items, the brand’s revenues hit $20 million in less than two years. Now, E.l.f., which stands for ‘eyes, lips, face,’ is expanding its store distribution in a move that puts the brand on track to reach more than $125 million in retail sales this year, according to industry sources.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)