NEW YORK — Consumers might be focused on nabbing holiday deals, but the nation’s retailers are scurrying to put final touches on spring beauty plans.
Buyers said spring is looking bright and filled with innovations that should keep mass market beauty sales on the rise, on trend with color cosmetics’ 8percent growth rate year-to-date over last year.
Indeed, pruning stock keeping units has subsided and retailers are looking for new products as planograms get reset for the New Year.
The buzz for spring includes rich colors and improved formulations to satisfy shoppers trading down from prestige. “We are seeing some of the freshest ideas in quite some time,” said one buyer.
Wet ‘n’ Wild, for one, has aimed to improve presence at stores with “a great deal more product innovation,” said Brian Talbot, vice president of marketing for Wet ‘n’ Wild and Black Radiance at Markwins International. In the past few years, Wet ‘n’ Wild has overhauled its look on shelves without raising price points.
The Markwins’ division hopes to keep lip sales puckering with the addition of MegaShield Lip Color with SPF and a new Juicy SPF 15 Lip Balm. In nail color, the MegaLast franchise will be boosted by new and improved nail formulas. In eyes, consumer demand for single options has resulted in Color Icon Shimmer Singles, priced at $1.99. For less than $5, the company now offers an 8-Color Icon collection.
Coty’s Rimmel has expanded on the success of its eye products, especially mascaras, with more department-store style mascara launches. Sales of mascara in food, drug and mass (excluding Wal-Mart) rose nearly 6 percent for the 52-week period ended October 2. For spring 2012, Rimmel will keep the momentum going following launches such as Sexy Lash and Glam’Eyes going with Volume Flash ScandalEyes Mascara. This is Rimmel’s biggest lash brush to-date, which the company said helps to create supersized lashes.
Buyers said they are most enthusiastic about Sally Hansen’snew Gem Crush Nail Color. The collection offers high-intensity glitter priced at $6.95 with all the right hues for spring, from pinks and corals to an explosion of blues and purples. Sally Hansen will also introduce the next generation of its Diamond Strength Nails:Diamond Strength no chip nail color and Diamond Flash fast dry top coat.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)