NEW YORK — Consumers might be focused on nabbing holiday deals, but the nation’s retailers are scurrying to put final touches on spring beauty plans. Buyers said spring is looking bright and filled with innovations that should keep mass market beauty sales on the rise, on trend with color cosmetics’ 8percent growth rate year-to-date over last year. Indeed, pruning stock keeping units has subsided and retailers are looking for new products as planograms get reset for the New Year. The buzz for spring includes rich colors and improved formulations to satisfy shoppers trading down from prestige. “We are seeing some of the freshest ideas in quite some time,” said one buyer. Wet ‘n’ Wild, for one, has aimed to improve presence at stores with “a great deal more product innovation,” said Brian Talbot, vice president of marketing for Wet ‘n’ Wild and Black Radiance at Markwins International. In the past few years, Wet ‘n’ Wild has overhauled its look on shelves without raising price points. The Markwins’ division hopes to keep lip sales puckering with the addition of MegaShield Lip Color with SPF and a new Juicy SPF 15 Lip Balm. In nail color, the MegaLast franchise will be boosted by new and improved nail formulas. In eyes, consumer demand for single options has resulted in Color Icon Shimmer Singles, priced at $1.99. For less than $5, the company now offers an 8-Color Icon collection. Coty’s Rimmel has expanded on the success of its eye products, especially mascaras, with more department-store style mascara launches. Sales of mascara in food, drug and mass (excluding Wal-Mart) rose nearly 6 percent for the 52-week period ended October 2. For spring 2012, Rimmel will keep the momentum going following launches such as Sexy Lash and Glam’Eyes going with Volume Flash ScandalEyes Mascara. This is Rimmel’s biggest lash brush to-date, which the company said helps to create supersized lashes. Buyers said they are most enthusiastic about Sally Hansen’snew Gem Crush Nail Color. The collection offers high-intensity glitter priced at $6.95 with all the right hues for spring, from pinks and corals to an explosion of blues and purples. Sally Hansen will also introduce the next generation of its Diamond Strength Nails:Diamond Strength no chip nail color and Diamond Flash fast dry top coat.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)