NEW YORK — Consumers might be focused on nabbing holiday deals, but the nation’s retailers are scurrying to put final touches on spring beauty plans.
Buyers said spring is looking bright and filled with innovations that should keep mass market beauty sales on the rise, on trend with color cosmetics’ 8percent growth rate year-to-date over last year.
Indeed, pruning stock keeping units has subsided and retailers are looking for new products as planograms get reset for the New Year.
The buzz for spring includes rich colors and improved formulations to satisfy shoppers trading down from prestige. “We are seeing some of the freshest ideas in quite some time,” said one buyer.
Wet ‘n’ Wild, for one, has aimed to improve presence at stores with “a great deal more product innovation,” said Brian Talbot, vice president of marketing for Wet ‘n’ Wild and Black Radiance at Markwins International. In the past few years, Wet ‘n’ Wild has overhauled its look on shelves without raising price points.
The Markwins’ division hopes to keep lip sales puckering with the addition of MegaShield Lip Color with SPF and a new Juicy SPF 15 Lip Balm. In nail color, the MegaLast franchise will be boosted by new and improved nail formulas. In eyes, consumer demand for single options has resulted in Color Icon Shimmer Singles, priced at $1.99. For less than $5, the company now offers an 8-Color Icon collection.
Coty’s Rimmel has expanded on the success of its eye products, especially mascaras, with more department-store style mascara launches. Sales of mascara in food, drug and mass (excluding Wal-Mart) rose nearly 6 percent for the 52-week period ended October 2. For spring 2012, Rimmel will keep the momentum going following launches such as Sexy Lash and Glam’Eyes going with Volume Flash ScandalEyes Mascara. This is Rimmel’s biggest lash brush to-date, which the company said helps to create supersized lashes.
Buyers said they are most enthusiastic about Sally Hansen’snew Gem Crush Nail Color. The collection offers high-intensity glitter priced at $6.95 with all the right hues for spring, from pinks and corals to an explosion of blues and purples. Sally Hansen will also introduce the next generation of its Diamond Strength Nails:Diamond Strength no chip nail color and Diamond Flash fast dry top coat.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)