Deborah Lippmann is heralding her entry to Sephora doors this September with an exclusive collection of nail polishes for the retailer. “A lot of people think I’m already in Sephora, since it’s the place to shop for indie brands,” Lippmann said in an interview from the set of a fashion shoot in the Hamptons. “But given Sephora’s reach, we wanted to prepare adequately to enter Sephora, to be able to fulfill orders properly and keep up with reorders. That required reaching a proper size and having a fair amount of visibility before entering such a big retailer.” The indie brand — founded in 1999 by Lippmann, her husband, Jude Severin and her brother, Mark Lippmann — felt it had reached that point about a year ago, which is when it entered into discussions with Sephora about the brand.Lippmann’s products — nail polishes and treatment items — will go into Sephora’s full U.S. and Canadian distribution, as well as sephora.com.RELATED STORY: Nail Polish's Meteoric Rise Begins to Stall >>Currently, Lippmann’s nail lineup, Lippmann Collection, is sold at Neiman Marcus, Barneys New York and Nordstrom. “Nail continues to be a focus for us as a category,” said Margarita Arriagada, chief merchant for Sephora, calling Lippmann a “nail visionary.”“There is amazing innovation in the industry and it’s a compelling play on beauty and expression,” Arriagada said.The four exclusive nail polishes for Sephora are 99 Luftballons, a sparkle-heavy fuchsia; Chasing Pavements, a soft cream gray; She-Bop, a flirty pink cream, and Lilac Wine, a lilac cream. They will launch on sephora.com in August and then move into brick-and-mortar stores in September. The cream shades will retail for $17 each, while 99 Luftballons will sell for $19.While many beauty brands saw a dip in sales when the Great Recession hit, Lippmann noted that her results were much the opposite. “When the recession hit, that was when I went really glittery,” said Lippmann, naming her top-two selling colors, Happy Birthday and Candy Shop. “It was a departure for me, and seemed to hit a chord with women, which I didn’t expect. It was as if they couldn’t afford a new dress, but they could make a $19 splurge on a bottle of sparkly nail polish.”Numerous sparkly shades have followed Happy Birthday — a glitter-heavy polish in a pale base which Lippmann calls “a party in a bottle” — and Candy Shop, a glittery cotton-candy pink. In fact, Lippmann noted that Sephora was keen to have exclusive shades based on these two bestsellers, which led to the creation of She-Bop, which Lippmann calls “a slightly more adult” Candy Shop, and 99 Luftballons, both named for the Eighties songs. In fact, all of Lippmann’s polishes are named for songs, a natural for someone who moonlights as a singer when she’s not working on photo shoots and runway shows.While Lippmann and Arriagada both refused to discuss sales projections, industry sources estimated that the Deborah Lippmann line would generate retail sales between $6 million and $8 million in its first year at Sephora. “The Deborah Lippmann collection will be announced to our Sephora fans and followers via e-mail, our social channels, Beauty Insider as well as a featured sephora.com dedicated brand page,” said Arriagada. “To celebrate the launch, Deborah will host a live chat on Sephora Beauty Talk for our clients and her fans. And in select Sephora stores at our Nail Studio play stations, clients will be able to watch a video and create their own Deborah Lippmann look.”While the Sephora launch will be primarily nail-focused, Lippmann is headed into Neiman’s with a seven-color lipstick collection. Lippmann briefly dabbled in lip last year with limited-edition Lip & Nail Duets. The new offerings combine the creamy texture of a lipstick and the high shine of a gloss, and all are buildable sheers. They are Love, a nude; I’m Every Woman, a nude-mauve; She Bangs, a classic red; Call Me Maybe, a coral; Under a Spell, a berry; Drops of Brandy, a bronzed berry, and Let’s Do It, a pomegranate red. Each will retail for $22.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
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“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)