Deborah Lippmann is heralding her entry to Sephora doors this September with an exclusive collection of nail polishes for the retailer.
“A lot of people think I’m already in Sephora, since it’s the place to shop for indie brands,” Lippmann said in an interview from the set of a fashion shoot in the Hamptons. “But given Sephora’s reach, we wanted to prepare adequately to enter Sephora, to be able to fulfill orders properly and keep up with reorders. That required reaching a proper size and having a fair amount of visibility before entering such a big retailer.” The indie brand — founded in 1999 by Lippmann, her husband, Jude Severin and her brother, Mark Lippmann — felt it had reached that point about a year ago, which is when it entered into discussions with Sephora about the brand.
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