Deck of Scarlet is the latest beauty brand expanding into retail distribution.The subscription makeup service has entered into the retail space with its Deck of Scarlet #04 Edition palette, which is now available in two Urban Outfitters' locations in Manhattan. The palette is also sold on Urban Outfitters' website.The Deck of Scarlet palette, developed in collaboration with makeup artist and content provider Mally Sanchez, retails in stores for $45. It was designed to create multiple looks and features three highly pigmented eyeshadows, two lip colors and two check colors."As a beauty influencer, it's important to always share new things with my followers. For content, changing it up with different looks, trends, colors and techniques are always a must. That's why I love Deck of Scarlet. They are continually evolving and launching new products," Sanchez said.Urban Outfitters is one of an assortment of apparel retailers adding beauty for incremental and high gross margin sales. Among the beauty brands offered online or in select stores at Urban Outfitters are Tony Moly, Lime Crime and Anastasia Beverly Hills.The Urban Outfitters customer was a good match for Deck of Scarlet, according to parent company Scentbird chief executive officer Mariya Nurislamova. "As a young brand, we want to experiment with different platforms and channels of distribution to help us grow. So, when Urban Outfitters reached out to us on our Instagram brand page, we knew immediately that they ‘got’ us and that they were the retailer for us. Their consumer base, paired with their public voice is exactly what we are looking for in a retail partner,” she said.Deck of Scarlet is expected to reveal more non-subscription products to market throughout 2018. The makeup brand's sister company, Scentbird, has 200,000 subscribers for its perfume business and Deck of Scarlet is growing its reach with 12,000 subscribers. Last month, Scentbird added personal-care and home fragrance items including hand creams and shower products. The company harnesses research gleaned from its subscription membership to help create new items.Other physical retailers venturing more deeply into beauty this holiday season included Madewell with its curated Beauty Cabinet offering, Anthropologie, Free People, Forever 21 and Burlington. Early results suggest adding beauty yielding larger shopping baskets, according to several apparel retailers.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion