By  on March 28, 2014

Dior is giving its venerable Addict franchise a new lease on life this spring with its newest lip product, Dior Addict Fluid Stick.

“Fluid Stick is the first of a planned revamp of the Dior Addict franchise,” said Terry Darland, president of Parfums Christian Dior North America, adding that Dior Addict It-Lash Mascara will launch in June, with other projects to follow.

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