By  on March 13, 2009

Each Spring, WWD Beauty Biz devotes an entire issue to the major products and trends of the season. It’s always one of our favorite times of the year—combing through the new launches, creating compelling story ideas, challenging our writers around the world to seek out the best and the brightest. Truth be told, though, we approached the issue this time around with some trepidation. With the Dow dipping below 7,000, the impact of the bailout still unknown and buying patterns shifting from what consumers want to what consumers need, we questioned the value of putting out “the ultimate shopping guide” and challenged ourselves to dig deeper.

What we discovered is that the industry is digging deeper too. Marketers have done more than just give lip service to the concept of unique and compelling product propositions. Across all categories, groundbreaking innovation and inspired design have resulted in products that trigger both need and want, be it a silicone-free antifrizz hair care line, an antiaging facial serum said to enhance the production of proteins in the skin or a fragrance flacon sculpted by one of the world’s leading industrial designers. Discover all of these products and many more in “Prime Time” and “Modern Classics.”

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