The California dream is not only alive and well, but it’s also resonant with today’s economic reality. For proof, look no further than the growth posted by the movie industry despite the financial crisis, one of only a handful of business categories trending upwards in the current climate.
California has also historically been fertile ground when it comes to fostering beauty innovation, home to unique brands that have experienced explosive growth and helped steer the industry in a new direction—Bare Escentuals, Benefit and ProActiv, to name just a few.
Today, California is still a central crossroads for cutting-edge thinking, as West Coast contributor Rachel Brown discovered when we asked her to investigate innovative indies—and the investment firms that love them—are managing to survive in today’s climate. The answer is yes: As Brown reports, many companies in the hottest sectors of beauty and personal care are based in California, such as at-home devices and natural/organic products. That fact hasn’t gone unnoticed by the mergers and acquisitions community, and although activity has slowed considerably, the hunt for the next big breakthrough is undoubtably on. “There has been a lull for the last six months, and it feels like we’re coming out of that lull,” one banker told Brown. For a full report on who’s hot, who’s looking and who’s got money to spend, check out “Ray of Light.”
Hollywood has long influenced mainstream hair and makeup trends, epitomizing and defining aspirational beauty. Traditionally, red carpet beauty has followed a more-is-more ethos. This year, though, a marked difference occurred, a more relaxed attitude, if you will, with many of Hollywood’s leading Glamazons opting for a lowkey approach. “A red carpet used to mean people had to show up as a caricature of a movie star and some people still do,” says celebrity makeup artist Pati Dubrof. “But I felt like there was an unwritten rule of let’s tone it down. People can argue we need fantasy, but toning it down and making it more palatable felt respectable.” Discover the key red carpet beauty trends in “Easy Does It."
One of the brightest lights on the awards show circuit this season was WWD Beauty Biz cover star Amanda Seyfried. On the face of it, Seyfried is the quintessential Hollywood golden girl: blonde hair, big baby blue eyes and a perfectly proportioned body. But Seyfried is also one of the most capable young actors in Tinseltown, one who is sought after by leading directors and determined to prove that her talent is much more than skin deep. With three films set to open in the next year, Seyfried is well on her way, proving despite tough times, it’s still possible to strike gold.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye