By  on April 10, 2009

The California dream is not only alive and well, but it’s also resonant with today’s economic reality. For proof, look no further than the growth posted by the movie industry despite the financial crisis, one of only a handful of business categories trending upwards in the current climate.

California has also historically been fertile ground when it comes to fostering beauty innovation, home to unique brands that have experienced explosive growth and helped steer the industry in a new direction—Bare Escentuals, Benefit and ProActiv, to name just a few.

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