There was a time, in the pre-Google image search, pre-brand ambassador era, when the editor’s letter could easily be the only time readers saw an editor in chief’s face. These days, the editor’s letter is a little like a yearbook in a Facebook world — or like a monthly magazine’s celebrity cover in a paparazzi world — but the space still offers an editor the chance to present her- or himself as she or he would like to be seen. (The interventions of good lighting and major photographers with all their modern tools aren’t always used, but cannot be discounted.) September issues landed with a new crop of editors’ photos, back-to-school-style, so WWD took a look at the befores and afters.
JAY FIELDEN Editor in chief, Men’s Vogue Photographer before: Arthur Elgort Photographer after: Ben Hoffmann Before: boyish, approachable. After: somber, elbow-patched. On-brand bonus: grooming credit from Kérastase, makeup credit from La Mer. From the editor: A spokeswoman for the magazine said Fielden’s last photo was about four years old, and that he had finally found time to schedule a shoot. As for the makeup credit, the spokeswoman said it referred to skin care products, not eyeliner or mascara. The metrosexual lives.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)