There was a time, in the pre-Google image search, pre-brand ambassador era, when the editor’s letter could easily be the only time readers saw an editor in chief’s face. These days, the editor’s letter is a little like a yearbook in a Facebook world — or like a monthly magazine’s celebrity cover in a paparazzi world — but the space still offers an editor the chance to present her- or himself as she or he would like to be seen. (The interventions of good lighting and major photographers with all their modern tools aren’t always used, but cannot be discounted.) September issues landed with a new crop of editors’ photos, back-to-school-style, so WWD took a look at the befores and afters.
JAY FIELDEN Editor in chief, Men’s Vogue Photographer before: Arthur Elgort Photographer after: Ben Hoffmann Before: boyish, approachable. After: somber, elbow-patched. On-brand bonus: grooming credit from Kérastase, makeup credit from La Mer. From the editor: A spokeswoman for the magazine said Fielden’s last photo was about four years old, and that he had finally found time to schedule a shoot. As for the makeup credit, the spokeswoman said it referred to skin care products, not eyeliner or mascara. The metrosexual lives.
CINDI LEIVE Editor in chief, Glamour Photographer before: Norman Jean Roy Photographer after: Matthias Vriens Girl-next-door yearbook photo gives way to a more sophisticated look and an Orlando Pita haircut. Both photos credit hair and makeup, but the new photo amps it up with a Prada fashion shout-out. What, no fragrance credit? From the editor: “Since it’d been 872 years since my last haircut, I figured it was worth a new photo.” CHARLA LAWHON Managing editor, In Style Photographer before: Wolfgang Ludes Photographer after: Stewart Shining An open smile and wind-blown hair has given way to a side lean and a cropped cut. The new photo also has a more measured smile, darker colors and a slightly confrontational arm-fold. The photo came with the recently unveiled redesign of In Style — will readers respond? From the editor: “Long hair? What was I thinking?” DAVID WILLEY Editor in chief, Runners’ World Photographer before: Robert Lewis Photographer after: Grant Delin He hasn’t lost the wholesome outdoors background, but the newest photo shows a less boyish and more chiseled face. Blame it on the American Society of Magazine Editors presidency. From the editor: “I don’t think the new one is all that different, although I guess I look a little older and a little more tired. A couple more marathons and late-night closes under my belt.…The idea is to reinforce that I, and we, are like them — we’re part of the community. And I think it does that. Also fun, in a corny, we-live-outside-the-media-bubble way: My kids like to grab the issue off newsstands, open to my ed letter, and hold it up and say, ‘Daddy!’”
JIM NELSON Editor in chief, GQ Photographer before: Terry Richardson Photographer after: Nathaniel Goldberg Nelson traded Richardson’s stark aesthetic and a casual, no-tie look for a tighter close-up, more flattering light and more formal attire. From hipster to squinty glamour shot. From the editor: “For a while I changed my photo often, because I didn’t want to be one of those fossilized editors whose photos you look at and think ‘He hasn’t looked like that since 1982.’ Then I got tired of changing it all the time. And I liked the Terry Richardson photo I had.…I always think September is the beginning of the magazine New Year, so it’s a good time to change.” As for grooming and makeup, “Whenever I wear makeup, I look like Wink Martindale.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.