Makeup artist and beauty brand founder Edward Bess will launch a Black Sea-inspired foundation collection exclusively on QVC tonight at 10 p.m. While the brand declined to talk numbers, industry sources estimate the item could generate $500,000 during the 10-minute QVC segment.
Bess, who launched his namesake color line nearly seven years ago at Bergdorf Goodman, will introduce his Black Sea Complexion Correcting Mousse Foundation, an extension of his Black Sea skin-care line on this evening’s “Lisa Robertson Show.” Available in five shades, the formula — which imparts a “velvety matte” finish — includes antiaging vitamins C and E and two sea-sourced ingredients from Bess’ Black Sea skin-care line, sea fennel and algae. “My understanding is the number-one way to look younger is to have younger looking skin and that’s what inspired me to create this product,” said Bess, who launched his two-stockkeeping-unit Black Sea skin-care range two years ago at Bergdorf Goodman, Neiman Marcus and Sephora.
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