Makeup artist and beauty brand founder Edward Bess will launch a Black Sea-inspired foundation collection exclusively on QVC tonight at 10 p.m. While the brand declined to talk numbers, industry sources estimate the item could generate $500,000 during the 10-minute QVC segment.
Bess, who launched his namesake color line nearly seven years ago at Bergdorf Goodman, will introduce his Black Sea Complexion Correcting Mousse Foundation, an extension of his Black Sea skin-care line on this evening’s “Lisa Robertson Show.” Available in five shades, the formula — which imparts a “velvety matte” finish — includes antiaging vitamins C and E and two sea-sourced ingredients from Bess’ Black Sea skin-care line, sea fennel and algae. “My understanding is the number-one way to look younger is to have younger looking skin and that’s what inspired me to create this product,” said Bess, who launched his two-stockkeeping-unit Black Sea skin-care range two years ago at Bergdorf Goodman, Neiman Marcus and Sephora.
“I wanted to marry what people of the Black Sea region have known with my experience with makeup,” said Bess, adding that his most recent foundation is his first fusion of skin care and color cosmetics. “It’s one product that does it all. The more you wear it the better your skin looks.”
Before entering the beauty industry, Bess worked as a model and by chance ended up traveling to the Black Sea coast. “I became enamored of the region and its guarded beauty secrets,” said Bess, who noticed that natives enjoyed practically flawless complexions. “I am obsessed with great skin and [set out to] uncover the indigenous ingredients that lead to it.”
Available in five shades, Black Sea Complexion Correcting Mousse Foundation, $75, will be exclusively sold via QVC for one year, after which it will roll out to Bess’ additional distribution, including Colette in Paris and other specialty retailers. The item is packaged with an Expert Blending Brush and will be sold for the feature price of $68.42 during the airing.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast