Makeup artist and beauty brand founder Edward Bess will launch a Black Sea-inspired foundation collection exclusively on QVC tonight at 10 p.m. While the brand declined to talk numbers, industry sources estimate the item could generate $500,000 during the 10-minute QVC segment.
Bess, who launched his namesake color line nearly seven years ago at Bergdorf Goodman, will introduce his Black Sea Complexion Correcting Mousse Foundation, an extension of his Black Sea skin-care line on this evening’s “Lisa Robertson Show.” Available in five shades, the formula — which imparts a “velvety matte” finish — includes antiaging vitamins C and E and two sea-sourced ingredients from Bess’ Black Sea skin-care line, sea fennel and algae. “My understanding is the number-one way to look younger is to have younger looking skin and that’s what inspired me to create this product,” said Bess, who launched his two-stockkeeping-unit Black Sea skin-care range two years ago at Bergdorf Goodman, Neiman Marcus and Sephora.
“I wanted to marry what people of the Black Sea region have known with my experience with makeup,” said Bess, adding that his most recent foundation is his first fusion of skin care and color cosmetics. “It’s one product that does it all. The more you wear it the better your skin looks.”
Before entering the beauty industry, Bess worked as a model and by chance ended up traveling to the Black Sea coast. “I became enamored of the region and its guarded beauty secrets,” said Bess, who noticed that natives enjoyed practically flawless complexions. “I am obsessed with great skin and [set out to] uncover the indigenous ingredients that lead to it.”
Available in five shades, Black Sea Complexion Correcting Mousse Foundation, $75, will be exclusively sold via QVC for one year, after which it will roll out to Bess’ additional distribution, including Colette in Paris and other specialty retailers. The item is packaged with an Expert Blending Brush and will be sold for the feature price of $68.42 during the airing.