NEW YORK — Breaking into the mass-market color cosmetics business is not for the faint of heart. Even powerful players have tried to introduce new color brands and failed — Procter & Gamble Co.’s Olay brand, and Revlon’s Vital Radiance and Jane Cosmetics, which at one point was owned by the Estée Lauder Cos. Inc.
Against the odds, the up-and-coming brand E.l.f. Cosmetics (Eyes. Lips. Face.) is gaining traction by taking the road less traveled. The brand launched online first and is building its retail business.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)