In a bid to build needed critical mass, the Luxe division of L’Oréal USA will expand the reach of its fledgling color cosmetics brand, em Michelle Phan, on Friday by introducing it on Amazon’s Luxury Beauty Store site.
Carol Hamilton, president of the Luxe division, said the 11-month-old brand “continues to do well on our own e-commerce site.” She pointed out that em is the first brand the division has created from scratch, and admitted that the learning curve has been “dynamic” during the last year. “Right now it is still in the incubation stage,” she said.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)